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LFM Spotlight: Eric Balian, founder of SoCal Exotics

 Welcome to our LFM Spotlight Series and here today we had the pleasure to interview Mr. Eric Balian, a Lamborghini enthusiast and specialist who surrounds himself with nothing but the best Italian cars on the market!
Eric also founded an active social page, called SoCal Exotics, and an exotic rally, “The Mozzafiato Rally”. Eric displays his knowledge of the company, encounters these beautiful Lamborghini cars on a weekly basis and even had the pleasure to meet the former Lamborghini CEO, Mr. Stephan Winkelmann. This interview will show you an insight of an enthusiast that pursues and shares his passion of his favorite car company.

1) How did you first learn out about the Lamborghini?

When I was 6 or 7,  my mom bought me an encyclopedia of every car make and model at the time from Borders. It was well over 500 pages and this was back in the late 90s. The Diablo, Countach, and LM002 were in the Lamborghini section. That’s when I first saw Lamborghini and knew it was one of my favorites along side the Mclaren F1.


2) What made you serious about being a enthusiast and specialist of Lamborghini?

Well the love began a few years later in 2003 when I had seen the Murcielago for the first time on the cover of Need for Speed Hot Pursuit 2. Ever since, Lamborghini has been my obsession. I only started being able to see, experience, and feel them in person for the past few years. It started with Instagram and grew into making great friends in the auto industry and being able to experience these exotics cars first hand!

3) If you have to choose, which Lamborghini(s) is(are) your favorite?

My favorite will always be the Murcielago SV. My other favorites would include the Aventador SV, Huracan Performante, Squadra Corse, SuperTeofeo Stradale, Sesto Elemento, and Veneno.

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4) How many times a week do you encounter a Lamborghini?

I’d say at least once or twice a week, just to keep a smile on my face. 🙂

5) How was greeting with Stephan Winkelmann, former CEO of Lamborghini now head of Quattro Division? 

For a Lamborghini fan like myself, it was unforgettable. I was at the Quail events in Pebble Beach 2015 and the Aventador SV Roadster was just unveiled. I saw him with a group of Lamborghini officials so I had to walk up and greet him. We briefly spoke about first SV to be a Roadster and admired the color it was unveiled in. I believe that was the last unveiling he did. He was a great face for Lamborghini and was a very humble man.


6) You and some of your colleagues just started an exotic car rally called The Mozzafiato Rally that is still in the works. What makes this rally unique and what can other car enthusiasts expect from your rally?

A friend of mine, Mark, sparked the idea en route to Shift-Sector. I thought about it for a few weeks and finally posted on my Instagram @socal_exotics and within 15 minutes we had 10 people confirm. Unfortunately due to changing the date and other big rallys the weekend before, it ended up only being 15 or so lamborghinis but the next one will be much bigger. The first rally was a huge blast, aside from the helicopters and roadblock on the freeway courtesy of LAPD. The rest of the day was amazing. Best of California’s Scenic routes in Malibu with the most beautiful lamborghinis. We are planning a Ferrari vs Lamborghini rally next so stay tuned for that on the @mozzafiato_rally page!

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7) To anyone who wants to know what it’s like to be in one and also drive a Lamborghini,what would you say?

I’ve had the pleasure of experiencing some of the fastest cars in the world. From 1000hp Porsches to GTRs, and Ferraris. Lamborghinis are a different animal. I’ve been in almost every Lamborghini from the Murcielago SV, to high hp builds like a supercharged Huracan or Twin Turbo Gallardo. There is nothing in the world like being in a Lamborghini. It’s the sound and feel that makes its so amazing, and when you step out to look at it, she greets you with a look like she wants to kill you.

Cars to me are not all about who goes the fastest it’s about the joy and moment of being in the car. I’ve driven much faster cars from 600-800hp but recently I had the Huracan for the whole day and it was the absolute best car I have ever driven. You couldn’t pay me to keep the smile off my face. You really feel as if you are sitting on an untamed bull that can charge at any moment with a push of a pedal. The V-10 sitting right behind you is bone chilling when it hits high rpm. Even just cruising at 4K rpm and hearing the light bark of the exhaust note behind you makes you feel like the king of the world. I had the pleasure to drive the Huracan for the day! I cannot wait to get in the drivers seat again! I have a lot of fun stuff planned for 2017, especially taking out the Aventador Roadster for a spin this week!

Eric Balian driving the Huracan:


Thank you Eric for taking the time out of your schedule for this interview. Truly grateful to share your passion of Lamborghini through your experience and daily interactions with others and being a part of an active community. We cannot wait to see the rally and more this year! 

Follow Eric’s Instagram page and stay tuned for The Mozzafiato Rally:

SoCal Exotics

The Mozzafiato Rally on Instagram


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